
Tracy Kobeda Brown is the CEO & Founder of Evil Genius Designs, Inc., a spin-off company from the Entertainment Technology Center (ETC) at Carnegie Mellon University (CMU). Evil Genius Designs’ owns and markets a mobile gaming platform that allows any player's mobile or wireless device to engage in games developed by the company. The product is marketed under Get in Line Games which focuses on gameplay experiences for people waiting in lines. Tracy spent a summer working with Activision and is credited on James Bond: Quantum of Solace. She also produced an experimental alternate reality game, The Deep Sleep Initiative, which won 2nd place at Indiecade 2009.
Prior to pursuing her Masters from CMU, she was a corporate executive for American Eagle Outfitters, a $2 billion clothing retailer. During her time there, she was responsible for information security for the entire company as well as the director of information technology for the e-commerce business. She spent years as a technology strategy consultant and worked for Andersen Consulting.
In terms of board advisory relationships, she was the chairman and board director of the Merchant Risk Council, a non-profit organization that educated merchants on how to fight cybercrime as well as a board director for the National Cyber-Forensics Training Alliance (NCFTA), a non-profit organization for industry, law enforcement and academia to collaborate on cybercrime topics. She is a professional speaker and has presented at numerous conferences as well as at Quantico for the FBI.
Tracy has been a semi-professional gamer in Call of Duty and Battlefield for the Pandora’s Mighty Soldiers (PMS Clan), the world’s largest all female gaming clan, and is the General of North American PC gaming.
In addition to her Masters in Entertainment Technology from CMU, Tracy holds a BS in Economics from The Wharton School at the University of Pennsylvania concentrating in Decision Sciences and Insurance/Risk Management.
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